[techdragon]

That last counter offensive approach won’t work in an industry where neutral third parties, aggregators in tech parlance, such as newspapers and movie phone In days of yore, and sites like IMDB these days, drive the majority of customers to a business.

The aggregator doesn’t care, it’s not their problem, in fact the only way it becomes the aggregator’s problem is when the companies who use the aggregator as part of their sales funnel, that means big movie studios pulling advertising revenue from aggregators that don’t do what they like.

If the cinema can get enough “organic traffic” then the rules are different but the majority of cinemas these days other than specialists, like Arthouse or foreign film focused theatres, seem increasingly beholden to the aggregator driven customers. But I’m not an industry expert so I could be wrong.