[kanze_]

I agree mixing any type of animation in a content area is jarring. But what I'm doing here is using the same sort of pattern people are comfortable with on the internet already.

I think every user expects some sort of introductory section at the top of a content area, whether it's just a title and preface or a banner/hero image to set the mood or peak interest.

Also let's not lose sight of the true purpose of the article - it's about a variety of techniques that may have nothing to do with animations and more about storytelling and scene composition of information to lead users into call to actions :)