To be fair, when they're desperate real world newspapers are like this too.
A flush successful newspaper will make a deal of its editorial independence and insist you write "Advertising Feature" in big letters at the top of your full page ad, use a completely different typeface and give your company's name, but when money is tight the guy selling those adverts is under pressure to compromise. What if it says "Sponsored content" rather than "Advertising Feature"? And rather than big letters at the top, how about small disclosure text at the bottom? The typeface could be a very good clone of your normal editorial typeface, and still count as "different" right? And lets have a byline which says "Our staff", that's vague, and the poor reader might think it means it was written by journalists, but it doesn't strictly _say_ that, it just says "Staff" which could be anybody...
This is how internationally famous British newspapers end up running content literally written in Beijing or Moscow to let everybody know how free and wonderful those countries are, using weasel words like "in co-operation with". And if the _actual_ news is a bit awkward? Well, you wouldn't want that lucrative sponsored content deal to lapse would you? Maybe a brief mention on page 14 is enough, even if those newspapers which still have a backbone ran it on their front page.
To be fair, when they're desperate real world newspapers are like this too.
A flush successful newspaper will make a deal of its editorial independence and insist you write "Advertising Feature" in big letters at the top of your full page ad, use a completely different typeface and give your company's name, but when money is tight the guy selling those adverts is under pressure to compromise. What if it says "Sponsored content" rather than "Advertising Feature"? And rather than big letters at the top, how about small disclosure text at the bottom? The typeface could be a very good clone of your normal editorial typeface, and still count as "different" right? And lets have a byline which says "Our staff", that's vague, and the poor reader might think it means it was written by journalists, but it doesn't strictly _say_ that, it just says "Staff" which could be anybody...
This is how internationally famous British newspapers end up running content literally written in Beijing or Moscow to let everybody know how free and wonderful those countries are, using weasel words like "in co-operation with". And if the _actual_ news is a bit awkward? Well, you wouldn't want that lucrative sponsored content deal to lapse would you? Maybe a brief mention on page 14 is enough, even if those newspapers which still have a backbone ran it on their front page.