[mwaozen23saoe]

Oh god, no. Netflix has started doing this with their AppleTV app. I scroll to a show and am about to read the text about it and suddenly it starts playing video next to it. I now have to scroll fast enough that the previews don't start, and when I need to stop on something, I have to click on it to go into the show, then quickly click on "episodes" so it takes me to the static list of episodes that don't auto-play. I basically avoid using the app unless I know exactly what I'm looking for already. It's useless for browsing now.

[kanze_]

I agree that the Netflix experience can be a little annoying - but that's because we keep coming back to that show and navigation over and over.

The way these have been implemented for blog posts is more of a single use situation. That is, you are likely only going to hit this article once and never again.

The small moment you create at the top of your content - whether it be a banner image, video or animation - is pretty non intrusive to the experience imo.