[oh_sigh]

By SEO content are you talking about the blogs where they put like a multi page story about how amazing the recipe is, and what their family thinks of it, and that time they went to a little restaurant in a foreign country and had something like X, and then at the very end a barebones recipe copied out of allrecipes or some other site? I've noticed those dominate in the past few years

[Uberphallus]

I'm not sure if it's actual SEO or just bored housewives/grandmas rambling, getting consistent visits from the same demographic and riding the feedback loop to the top of Google results, in my case most of the recipes I find (I'd say 80% to throw a number) seem original, and there's no way a bot can write all the uninteresting bullcrap they're prefaced by.

[dalore]

Not a bot but you can (and it's very common) to hire people to write the copy for you.

[Uberphallus]

Oh, didn't think of that possibility, makes sense.