[AmericanChopper]

For that to be always true, the customers would have to be amoral too. Many companies find success in differentiating themselves to appeal to morally conscious consumers, and even more companies find themselves having to react to them from time to time.

[tskaiser]

But that is not moral, is it? The company is still not beholden to a willful idea of morality, but rather sociopathically concerned with appearance. For companies where this matters little this concern for appearance is quickly shed.

[AmericanChopper]

You could say the same about any social contract. The criticism applies to any person as much as it applies to any company. It’s the same as saying that altruism doesn’t exist because it’s logically impossible to conceive a scenario where an altruistic act doesn’t benefit the actor.

[tskaiser]

A vital difference is that companies do not have a sapient capacity for emotion and empathy.