[olfactory]

He's going to be many times over the richest person in history before long. This has been clear for a long time if you look at the rate of growth of his wealth. But it's not bad news. Bezos has an unmatched ability to create infrastructure that works well and is low cost.

E-commerce is a very competitive market and yet Amazon grows every day. Why? Because consumers trust Amazon's reviews and return policy. It's way better than what most retailers offer. The reviews are unparalleled and offer consumers tremendous power against firms that try to rip them off.