[tskaiser]

I agree that a corporation can make what would be perceived as moral actions, exactly due to the human staff running it, but that does not erase that morals does not factor into the objective function that a corporation is meant to optimize. This is exacerbated as the morals of its actions become difficult to analyze for the individual and the moral actions of employees becomes less individually significant. The concerted effort, on which the fitness of the corporation is ultimately measured, will still amount to the optimization of the bottom line.

This is especially true when the corporation outgrows the control of its original founders who may have had a moral vision.

In the end the analogy I am making is that a corporation has reins, and as it grows it becomes increasingly unwieldy for the handlers (= staff) to direct it where it does not want to go (away from profit).

It is of course easy to have a corporation act moral when this objective overlaps with optimization of its objective function. I don't consider such a happy occurrence to qualify as truly moral, however.

[ethbro]

The franchise and the virus work on the same principle: what thrives in one place will thrive in another. You just have to find a sufficiently virulent business plan, condense it into a three-ring binder — its DNA — xerox it, and embed it in the fertile lining of a well-traveled highway, preferably one with a left-turn lane...

- Neal Stephenson, Snow Crash