Great insights. Are you seeing startups that grow into multi-nationals adopting SAP? or are their smaller system growing up with their needs? E.g. what does Google, etc. use for ERP?
Google had NIH syndrome to a rediculous degree. I don't know what they use for ERP but when I was there, external software had a shelf of just a few years before a Google engineer was sufficient annoyed to write a replacement in his 20% time.