| > > pulled the kill chord. > pulled the plug Kill cords are a thing (on powerboats, particularly) and the original metaphor is fine. > > For years, Lidl is expanding operations. > For years, Lidl has expanded operations. 'For years, Lidl has been expanding operations'. Past continuous tense is better if the expansion's still going on. > > high-turnover countries > high-volume or high-revenue High-turnover is completely correct, at least in British English. |
The expression "pulling the plug" is idiomatic English (at least in the North American variety). "Pulled the kill chord" may be an accurate metaphor, but the audience is far less likely to be familiar with the reference.