[gremlinsinc]

I know for one, Tesla has made it so you can't use tesla for rideshare, because you have to use their (forthcoming) service, IIRC, I remember reading that somewhere, I also believe some of the manufacturers of self-driving tech have partnered with lyft or uber to possibly be the software behind their own rideshare.

The future of cars, makes sense not to own... A car just dropped johnny (a kid I have no relation to) off at school a mile from my house 5 minutes before I need to be to work, this car then becomes mine till I get to work, from there it takes someone else to a brunch meeting... and so forth.

Using logistics it can free up roads by sending the closest available car to pick people up, and possibly re-arranging traffic patterns via networking to make roads clearer...etc.

Edit: one more attractive thing for car companies: Subscriptions. Someone paying 800 for life, is MUCH better than someone paying 20k once. They can know with better certainty their monthly recurring revenue when charting growth/etc..