Trust me, 499e per month is really steep from Finnish perspective too. Not really sure what's the target customer demographic here. Maybe companies, as an alternative to leasing a car.
I think the nice thing about this is you can adjust usage/payments - like if you travel a lot, just stop paying for a month or two. Not sure you can do that with regular leased cars? I also like the free <5km taxi and free public transport rides with this