| https://ekko.site seems like such a terrible name. Its not memorable at all. It doesn't seem to relate to anything your selling either. You should rebrand the name first and foremost. Use a .com domain or google's new .app, or a .io domain You should give it a more generic branding (With some twists) if possible, since its mostly handling niche cases anyhow. For instance, "facebook2webpage.com" (its not registered BTW) or something would be a good example along those lines. Before you say what about "trademark names" just plan ahead that everything on your site including videos can be made to accodomate a 2nd backup domain name that you registered already as well. Such as "easywebpages.com" (that's registered though, but you get the point) $15 euros a month is alot of money for someone using facebook as their main source of presence. you have to understand that these people are not going to pay for webhosting and or webdevelopment, and are on the lower tech end spectrum. I would suggest drop the rate to $9.99 or lower. If it doesn't hit go to $5. If it takes off you can always jack up the price if people REALLY rely on your product everyday, a year from now, and just quote dev costs. Also, offer a 20% off for a yearly rate, low tech users may not be keeping track of their finances that well Don't go free either your going to be wasting your time. Offer a free 14 day trial (no longer or shorter) to speed up conversion, a low tech user is going to want to see results to feel its worth their investment. Don't ask for credit card information right away. After 14 days up disable the hosted site and paywall it. While your at it send an email asking about all the lost social media presence their not getting anymore. If you want to play really low ball you could also, in that 14 day trial, divert fake traffic to it and then publish a d3 or excel like chart showcasinig how many more impressions there getting on the side IN the email itself. Note these numbers need to be real, or else legal liability When you run a business you have to really just cross the borderlines of what you consider ethical IMO. There's no such thing as ethical marketing. You have to step outside your dev comfort zone and seize the oppurtunity Lastly, learn lowtech social media marketing. Theres a great case study here on reddit about adding potential clients as facebook friends to publish an alternative agenda (e.g. guerilla marketing). https://www.reddit.com/r/freelance/comments/35lpsc/i_charge_... . You would learn some great lessons there. If your going to do this - I would make a seperate facebook account potentially. I personally wouldn't want to tie myself to that level of unethical marketing and get messages all day asking for techsupport (I only go their to look at my friends social feed, etc) |