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You assume that small businesses who have a FB presence but do not have a web site are interested in updating their FB presence often and value those updates enough to want to cross-post them elsewhere.

That’s a hypothesis I don’t think will prove true.

[zrobotics]

But there are small businesses that do this: bands and venues/bars. Bands especially often either don't know how/don't have time to update show times, but will keep Facebook updated and could benefit from a presence outside FB. Perhaps drop the price and drill down the marketing to focus on these types of customers. Because parent is right, there are a lot of small businesses that, if they have a website, don't really have any need to ever update it. Why would a salon or mechanic need to update their site more often, that is time better spent elsewhere. So focus on customers that can benefit from this service, since it does appear to be a good product.