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by MagnumOpus
2893 days ago
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> Apple will give themselves a cushion to prevent undesirable pricing discrepancies (or the need for frequent price adjustments) if the U.S. dollar strengthens against the euro Apple is a trillion-dollar company that has people who can and do hedge FX exchange rates on their products to keep costs predictable in local currency terms. As such they don't need a "cushion" - beyond the need to cushion their margins, that is. (And even if they didn't hedge FX - if they need a cushion now, why didn't they need the same cushion before?) |
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