[bluehatbrit]

You don't seem to have said _why_ you believe people aren't signing up and then subscribing. I'm assuming you have the information, but it's worth going back to that. If you're getting 100 page views a day then there's a reason people aren't signing up, it could be product market fit, but it could also be something as simple as confusing messaging, underselling, etc. It would be really useful to understand this information before making a call on a next step.

If you're not getting people landing on the site at all, then it could be something to do with your pipelines. Are convinced you're in the places where your customers are, do you run ads, or are you just tweeting into the void? Again, these are most likely fixable and may not even require any changes to your site and product.

If you're getting a lot of page views a day, and a good conversion rate to creating an account and playing with the product, then there's some reason they're not becoming a subscriber. This again could be something todo with on-boarding, or with product market fit.

I'm assuming you have some idea as to why this is the case, but if you don't then you really need to find out. This is especially important if you want to sell it and get a good price for it, without knowing that you're selling a mystery product to someone.

Assuming you do have this information, it would be good to know, if you don't know then that should be your next step.