[ealexhudson]

When you say "validate", what does that actually mean? Was it "I tell people the idea, they say it sounds cool"? Presumably it wasn't "People give me money and are sad when I tell them it doesn't exist yet"?

I tend to think validation is a terrible word for the stuff we do when building a product. As well as a product needing to offer something of value, it needs to offer that to people who are willing and able to commit money to acquire that value. If businesses are setting up Facebook pages, that puts them in the "free site" category of customer at a first approximation. Your business is actually an upsell, and I think that's tough.

I just noticed you're in the UK. If you're interested in a coffee/chat at some point, hit me up - I think it's a lovely looking thing, but I doubt you'd be able to sell it to someone given that it has demonstrated it doesn't generate traction so far. (I also think you've put too much work into it - but I'm guessing you already know that).