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by yann63 2894 days ago
Who are your customers?

Locate where they gather, and go meet them. Maybe small enterprises, which you could meet during a trade fair?

Which pain are you trying to fix? If it is "just having an online presence", then FB already solve it.

FB is good enough for a lot of people seeking online presence. It's even mandatory for some to be there, regardless than the existence of a real website. So a lot of people make to choice of "just FB" instead of "FB + website" (when "website only" is not seen as an option).
1 comments
arethuza 2894 days ago
"then FB already solve it"

Yeah - quite a lot of small businesses seem to just use FB pages are their 'website'. While I can see this is a clever idea a lot of people might struggle to see why it is worth paying for benefits that might not look that obvious.

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ams6110 2894 days ago
It also isolates them from the small but larger-than-last-year number of people who refuse to interact with Facebook.

I have all the Facebook domains I can find null routed in my hosts file. So I would never see a business site that was hosted on Facebook.

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