[chii]

> want to use something without paying for it.

So don't let people use your services without paying! A trial is only a trial if it locks or stops the user from using it after a trial period. Freemium models that limits number of uses aren't a trial.

[nirvdrum]

The trial does stop the user from using it after a trial period. If you want to fault anything, it's using an email address to equate to a user. Fine. I'm guilty as charged. But, it's pretty common. Most legitimate users of a service want as frictionless a setup as possible.

Ultimately, my solution was to start requiring a credit card at sign-up. Shockingly, not a single mailinator.com address was used from that point forward and my conversion rate barely changed. But, it sucks I had to do that. There were people that legitimately wanted to try the service out that were put off by requiring a credit card so early. I personally hate providing a credit card for a service I haven't even tried yet.

I appreciate your reply, but I think it's an entirely toxic mentality. My business model isn't freemium because you could game the trial process (and violate the terms of service). And I shouldn't have to grossly restrict the trial to deal with mailinator.com sign-ups. Say what you will about mailinator.com, but it was hands-down the largest source of abuse of my CI-like service. Everyone else played by the rules and enjoyed a liberal trial to get familiar with product.