[bobbygoodlatte]

There may be a technical solution on Twitter's end — adjust their feed algorithm. I feel like their shift towards algorithmically ranking the Twitter feed (versus chronologically) has dramatically increased the reach of viral moments like this.

They're trying to maximize user engagement/addiction and it's working. But what cost is their algorithm imposing on society? We're seeing more outrage in politics, more clickbait in journalism, and more privacy violations like this. Engagement-obsessed algorithms have created massive externalities which we all pay for.