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by jpao79 2897 days ago
Amazon should (and still can while there's still time before some major negative social media event) split their website, reviews, search and fulfillment inventory to make it clear what you are getting/who you are buying from.

amazon.com -> the original trusted amazon, fulfilled by amazon with strict inventory management

marketplace.amazon.com -> wild west'e-bay style', 'get what you get and don't get upset' amazon

[Addition based on comment] Or maybe amazon-marketplace.com to further differentiate it. It'd be similar to how Netflix split into netflix.com and dvd.com (although I think they should have branded it netflix-dvd.com for branding purposes).

2 comments

Actually I like having a unified store...helps provide competition between the marketplace and amazon's own.

Anyway, if you want to avoid marketplace, in the left column, under "Seller", check the box next to "Amazon". (Maybe they could provide this as a permanent setting via preferences.)

This does not work because amazon commingles inventory. So anyone who ships that item into your warehouse could end up providing the actual good your are sold even if the “Seller” is amazon.
Do you know for certain that Amazon doesnt commingle their own inventory with FBA inventory?
My thought is that if you like to see them inline/unified, then you could head directly to amazon-marketplace.com where they are all commingled like they currently are.
Most internet users wont understand the difference if you just differ the urls. A very large chunk dont use/understand the url bar, and just use google search to access websites.