[jcutrell]

Yes, I think the lack of demand is for non-exploitative roles.

Of course, as long as we have had enough understanding that we can affect others, there has been a demand for exploitation through bias.

I think the hope here is that we would create positions that allow BE to benefit others AND businesses by helping people make better decisions. It sounds a bit utopian, but it's certainly not impossible that everyone could benefit from people making decisions that are beneficial to their well-being.