| I'd posit that b) Consultants (good and bad) always sprout up in any area, and have throughout history (see: Sophists vs. Charlatans). But, what is "fluffy" (ill-defined, nebulous, uncertain, difficult) to one person is a deep area of research for another. Put another way, people tend to dismiss what they don't understand or can't see as unimportant. This is the "looking for your lost keys under the street lamp" syndrome. Most often people can only understand the future in terms of the past, and if they don't have past exposure to a topic, they're not going to see its relevance unless they put extraordinary effort in to pay attention. For example (not necessarily directed at you), Devops folks really put a lot of emphasis on Lean concepts that come out of the Toyota production system. But if I think "wtf do I care about making cars?", I might think ideas like "Continuous Flow" or "Cost of Delay" as being fuzzy and irrelevant to my work as a developer. But they have huge impact over how work is organized and made productive, and literally billions of dollars have been spent developing and honing these ideas in the product manufacturing industries... that just might have broader relevance to the dysfunction of how traditional enterprises run their IT shops vs. how Amazon does. As for c), all ideas are flawed and have unintended consequences :) , focusing too deeply on the negative is a cynical reaction that often gets back to (b). |