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> Voting for good policies is a public good. When a voter is one among three hundred millions of citizens, only 1/300,000,000 (on average) of the benefits of the vote befall the individual voter. Typically, voting results are highly skewed towards 50/50, say in most elections in democratic regimes with fair elections. This was the case for Brexit or the popular vote in the US 2016 election for instance. For an election whose expected result is close to 50/50, each voter is highly influential; intuitively, if all but one voter are decided and produce a 50/50 draw, the last undecided voter has complete power. Since a lot of fair elections are approximately 50/50, undecided voters have far better influence than 1/300,000,000 for a population of 300,000,000. In an approximately 50/50 election with few undecided voters, it is quite cheap to swing the results by bombarding the few undecided voters with ads. Mathematicians use this concept coined "influence" of a variable, or "influence function" to analyze properties of random boolean functions in percolation for instance. |
Even if you had guaranteed ability to affect the outcome of an election, supposing you knew that by spending many hours researching the correct policy to vote for you could save each person in USA $1, it would not be worth it for you to spend the time figuring it out. Although from a social perspective it would be a worthy thing to spend time on.