[christophclarke]

Interesting to see social media platforms finally starting to be (somewhat) more accountable to their users. Their motives are a dichotomy. On one hand, their revenue comes from advertisers, so they must be attractive in the "metrics," but by padding the metrics, they lose the users that those metrics are supposed to reflect. It seems that Twitter has finally reached an inflection point where having more engaged users is more important than just having "good numbers."

As social media matures, I'm sure we'll see where the advertiser-friendly vs user-friendly line is drawn. Reminiscent of the banner ad boom that initially made great revenue for the sites, but in the end netted negative for the sites because of the users it drove away.