Hacker News new | ask | show | jobs
by pauljarvis 2901 days ago
author of that line here: i don't want to live in a world where companies can't have a little fun with some copy.
4 comments

I suspected that most or all of HN basically agrees with your attitude vis-à-vis Facebook and data collection, including your critics here, but that's not the point. The point is that games have Rules, and when you break those Rules, it causes others to wonder where else you might be breaking them. This erodes trust very quickly.

Rules are made up by a consensus of the players. You've just been told by 3 people, 4 including me, that you broke the Rules. This means you broke them.

A landing page for a company is like a job interview. Certain things are expected. First impressions matter and you're on your best behaviour. Sure, you can wear bunny slippers to the interview and then complain that you don't want to work for that company anyway if you can't have some fun. But who's out of a job?

A little bit quirky might be OK - snarky is definitely not. I recommend changing your copy immediately, and reflecting on how better to gracefully accept constructive criticism from what should be your ideal target market in future.

fair enough, i'll update the copy now.
Potential customer looking for your exact service here, and that line comes across as distasteful and childish, no matter how much I agree with your intentions. Talk that way to friends over a pint, not on your corporate website. Or don’t, but I’m looking elsewhere.
I for one enjoyed the cheekiness and believe the copy sells the vision of the software quite well. Bravo.
As someone who agreed with both viewpoints, I think I can elucidate. The problem isn't that you're having fun with the copy, it's that it's just bad copy. It's a very cheap shot and feels petty.

I'm not a copywriter, but I think something like "We’ve become complacent in trading information for free access to web services, and then complain when they robotically testify before congress." would be an improvement.