[CMUKPMR]

Exact Match Domains (EMDs) are regarded as spammy, particularly the longer more hyphenated ones, so something snappier is better.

Snappier is more memorable, easier to type, easier to write (on media, signs etc), easier to say, discuss and has more brand value.

If you’re looking to optimise for long tail searches then just focus on making the site as genuinely valuable and as high quality as possible for the product or service.