[BeetleB]

Can you expand on that a bit? Can Hugo not take other formats?

I use Pelican. It supports markdown and rst out of the box. It's fairly easy to write a plugin to support another format. So I wrote one that takes in Org files (I think it just uses pandoc behind the scenes to convert to rst). Writing posts is much better now that I can author them in Org mode.

So if someone wants to author in Org mode, but not use the clunky Org exporters, consider using a static site generator that allows you to have a custom input format.