[AndrewKemendo]

2. It's likely not up to you anyway

This is the conclusion I'm coming to with pretty much all things that are popular. It's also why "timing" is the most important thing in determining success of - well - anything. I think the only way it really works to be successful, as in wildly successful with a paradigm shifting concept or idea, is to work with small wins on the same thing for decades and hope that the zeitgeist shifts enough to be open to adopting your vision which you can then accelerate.

One trap here though is getting cynical and jealous when a new market entrant gets all the popularity, while the long tooth person gets very little. Ted Nelson is a perfect example of this and it's a little sad to see - though I understand where it's coming from.