[hnra]

Ease of use:

1. Don't have to open a browser and slog you way through a settings menu.

2. Native app for iPhone and Android will allow you to auto fill these passwords in apps.

3. Easier management of passwords because you now have a UI with the sole purpose of managing passwords.

Also, this doesn't lock you into using Firefox, you can switch to whatever browser you want and still use this for managing passwords.

If they release an Android version and improve the browser UX this could be a good alternative to 1Password or LastPass.