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by vincell1 5740 days ago
I humbly disagree with you guys. I personally don’t think the name played that much of a role. In my opinion Mint won because of 3 reasons.. 1) They won techcrunch disrupt and had people buzzing 2) They gave customer what they wanted. They had the right "easy" approach to the problem. 3) They got higher value users by doing SEM.