Hacker News new | ask | show | jobs
by alain94040 5734 days ago
Very simple: if they had spent $2 per user, they would have run out of money faster. Their problem seemed to be that they didn't convert as well as Mint, for the reasons explained in the blog post. Spending more to get more traffic would have just emptied the savings faster. However, if you could make $2 of profit from each of those visitors, then yes, it would have been a game-changer. The problem wasn't spending more, it was converting enough people to make reasonable profits.