I never heard about such a phenomenon before. But yesterday I read about it in The Long Earth by Terry Pratchet and Stephen Baxter. Life is weird sometimes...
I've encountered this a few times - Frequency Illusion, also known as the Baader-Meinhof phenomenon. Where something appears with improbable frequency shortly after discovery. It's a pretty weird phenomenon isn't it?
Also given hundreds of people reading this article on HN, what are the chances that none of them would also recently have read about a related phenomenon?