[lubujackson]

I agree with both the fact that Mint is a great name and also that it's not a determining factor of success. But especially in this case, it played a bigger part than normal. "Mint.com" instills a lot more trust than WeSabe - clearly, money was spent on the domain "mint.com", and people understand that. WeSabe could be a fly-by-night operation, and when the biggest hurdle is the trust issue (this is your bank login!), you need EVERY advantage you can get for people to trust you - so design and domain name are a huge element.