[mattl]

I generally go with “GIF with a soft G is the format, GIF with a hard G is the culture.”

[kevin_thibedeau]

Everyone involved in the creation of GIF and CompuShow pronounce it as "jif". Anything else is sacrelige.

[mattl]

Those people aren’t part of the lifestyle or culture. I wish they were.

[ts4z]

CompuServe.

[kevin_thibedeau]

CompuShow was the DOS GIF viewer.

[ts4z]

D’oh. Thanks.