I'll give you the benefit of the doubt but I can't think of a scenario where a cold call is preferable to an email, or no contact at all. Can you give an example?
I can't, but that's largely because of what I attribute cold calls to: long wait times, poor connection quality, and a person on the other end who really doesn't know what they're doing or talking about; that's why I brought up poor execution.
If I left a service because of reason X and got a cold call a reasonable amount of time later where the caller could explain why they did X and that Y replaces X, and could clearly and concisely address my concerns, then I'd be much less averse to the idea of cold calls.
If I left a service because of reason X and got a cold call a reasonable amount of time later where the caller could explain why they did X and that Y replaces X, and could clearly and concisely address my concerns, then I'd be much less averse to the idea of cold calls.