[apparentlymart]

> better standards once a decade

Funnily enough, the first drafts of this protocol (back then, called PubSubHubbub) were written circa 2008, so this specification is about a decade in the making.

At the time it was distributing content between a number of the bigger blogging/publishing platforms of the day, and also notifying search engines so they could update their indexes more quickly.

If anything it seems like the standardization process was too long and missed the boat here (this particular problem is now most often solved by proprietary protocols), rather than being "rushed through".

Can't deny that the world has changed a lot during the lifespan of this idea, though. Cellular-connected computers in our pockets were barely on the radar when this spec was first written. I'm sure some would argue that the burdens of publishing have now shifted on to the reader (probably battery powered, spotty connectivity) whereas in this spec's original universe the burdens were on the publisher (CDNs not yet as widespread, more independent publishing from web hotels, etc).