[sgmccli]

Gurn was born in an organisational context, lots of different systems and tools, and everything moving to the web. It can be really hard to stay on top of where the latest policy document is or if someone moves the dev environment to a different server being able to get back to it quickly.

The original idea was to...

1. Make it very easy to remember links - use words that are meaningful to you, not long URLs. 2. Allow storing of deep web links - a large amount of internal content is not indexed by the corporate search engine and the stuff that is out of date. 3. Allow others to update the keywords - the people in the business are an untapped network of knowledge, all it takes is one person to update a keyword and everyone benefits.

As we've developed the product we realised that it was beneficial to individuals too as a really interesting way of navigating their web.

Pocket is more about stashing things to read later and maybe sharing some resources. Gurn is about helping you navigate the web quickly and intuitively - and harnessing the collective knowledge in your group, team, company.