[paraschopra]

>I work in a company that has 5-10 employees, nobody is working their ass off and there’s steady income and gradual growth. Our CEO is not a millionaire, but he enjoys his work and the company he works for. There is no plans for fast growth or VC funding.

Contrary to many responses, the drive for growth is a consequence of human psychology and hence how things evolve in business. Humans are fundamentally dissatisfied creatures, and this translates into ever-increasing hunger for profit in businesses.

As a business owner, you cannot decide in isolation that you want to not grow because that decision is impacted by your competitors and customers. If your competitors decide to grow really big, your small business will get threatened. This is exactly what's happening with Amazon. A mom-and-pop shop may be happy not growing, but it's at the risk of not existing at all.

Earlier I had similar thoughts of "why grow", but now I understand better. I wrote about this in a blog post: https://growth.wingify.com/startup-complacency-the-flip-side...

[TheOtherHobbes]

Not really. It's 100% untrue that everyone in business is like this.

It's true that a certain kind of business culture encourages this thinking and disparages slow growth or - worse - static but healthy profits.

But that's propaganda, not reality, and the economy is the worse for it. Steady businesses contribute far more in jobs, personal freedom, and social opportunity than unicorns do.