[dillydally]

Don't be an ass. You don't know the first thing about the people working there and what they have or haven't tried.

A simple back-of-the-envelope calculation shows that a freemium, subscription, or (uhm...) donation model won't work. We're talking six-figure revenue, most likely.

I guarantee you their current business model of modifying the SERPs and inserting links to Amazon and other affiliate programs is generating an order of magnitude more revenue than your proposed model would.