| Alright, this is a personal observation of mine: 1. I go to a store where workers are paid bare minimum, they give me odd looks and make me feel as if I stole their bread or smth. 2. I go to premium stores, where I pay more but they treat me better. So, I go to premium stores even though I am aware I am losing more money, because in Maslow hierarchy of needs - I am at the top where I want to be treated better not save more money. Cost of negative interaction is much much greater for me.
I randomly have flashbacks of negative experiences but I forget all positive or neutral experiences. Based on Exchange theory of Price, #2 price is justified. Now, if you remove the workers in option #2, the interaction goes from negative to neutral and I'll prefer #1. |
Multiple times we've debated going out of our way to go to a store where we don't have to deal with these type of people. Not to save money, just so we can be treated with some modicum of respect by other shoppers. I've never liked grocery shopping but the people in more affluent areas just make the entire experience something I dread.