[apatters]

Another fun thing is that you will learn a lot more about your customer base if you do the research and write those heuristics yourself, vs. having ML do them. A business that understands the behavior of its customers is much more competitive than one which delegates that understanding to a black box. I don't contend that ML has no valuable (even transformative) applications but it's not a substitute for personally understanding every detail of your market.

[threeseed]

I don’t understand this at all. I’ve worked with a close to a hundred data scientists now and every one of them is an expert in the business problem they are trying to solve.

You can’t just throw an algorithm (even one like AutoML) at a problem and expect to be able to do magic with no knowledge of the domain. The technology simply doesn’t work like that.