[TeMPOraL]

People mentioned resume building and FOMO, I'll add to this: funding and sales. Investors and corporate managers are into this hype as much as engineers - if not more, so AI/ML is a label people want to use to get more money.

[itronitron]

Yeah, I think in most cases if an organization says they are doing AI then their user base is probably rather unsophisticated in regards to tech.