As much as I’m against algorithms on closed platforms and walled gardens, I believe algorithms are the way to go on the open web, especially since the amount of content there can be infinite.
It's infinite because it's produced by algorithms - handling it is clearly a job for algorithms. On the other hand, some things tend not to be automatically generated, like domain names, visual templates, monetization tricks and business deals.
So if one side is powered by human ingenuity assisted by algorithms, you need both on the other side, not one or the other. It was the folly of Google to think they could get by using algorithms alone, and the immensely complex, human tweaked, secret soup that Search has become is the result.
If we ever manage to kill off advertising as the dominant business on the web, the problem will become orders of magnitude easier. The web today is one large spamfest.
So if one side is powered by human ingenuity assisted by algorithms, you need both on the other side, not one or the other. It was the folly of Google to think they could get by using algorithms alone, and the immensely complex, human tweaked, secret soup that Search has become is the result.