Sure, nobody forces you to publish in Elsevier journals, you will only have less chance of obtaining a grant or tenure in an already outrageously competitive market if you don't.
> Sure, nobody forces you to publish in Elsevier journals
Actually, some researchers are forced to publish in Elsevier journals. Some research institutions require researchers to meet publication quotas and a paper only counts if it's published in a journal that's included in a precompiled list of reference publications. If every single journal is ownrd and controlled by the likes of Elsevier then these researchers have no alternative, because they will get fired if they don't.
Indeed, this is a market. If people say "fuck it, I will not publish there" then with exactly zero publications in Elsevier journals these semi-god committees will have to change their minds;
One of the main reasons I left academia is because of this feudal system and the fact that people are busy with their research to change something.
The market I was talking about is the academic job market, not the publishing market - the latter of which is very dysfunctional. That said, you're assuming collective action, but researchers are stuck in a prisoner's dilemma where it might be good if all of them boycotted Elsevier (and the other traditional publishers), but whoever moves first is penalised. You can't really fault researchers for not being the ones to sacrifice their academic careers (and even then some still do so - this article's author being one of them).
With this mindset of not being the first one to react, we would not have had any changes in civilization (starting with slow changes, ending with revolutions).
Startups disrupted traditional companies, low-cost services (airlines for instance) disrupted traditional services, open source disrupted traditional software.
Academia is a stone which is not disrupted by anything. No wonders that it is being pushed around.
I am definitely not saying the system cannot be disrupted (heck, I started my own non-profit that aims to do that), just that it is unfair to expect people who are aiming for an academic career to do that. Changes in civilisation have also been the result of collective action, e.g. through governmental action or by people who have nothing to lose.
Actually, some researchers are forced to publish in Elsevier journals. Some research institutions require researchers to meet publication quotas and a paper only counts if it's published in a journal that's included in a precompiled list of reference publications. If every single journal is ownrd and controlled by the likes of Elsevier then these researchers have no alternative, because they will get fired if they don't.