[cannabisceo]

1. Simple to use pod system eliminated the headache of using DIY devices where you buy the e-liquid, cartridge, and battery separately and fill your own cartridges.

2. Salt-based nicotine provides increased nicotine absorption and juul patented that. It's literally more addictive.

3. It blew the competition out if the water. The other ecig devices offered at convenience stores were underpowered, poor performing, and obviously low effort.

4. Distribution. Getting into convenience stores and gas stations was pivotal to their success but arguably the product quality drove distribution.

5. The device is sexy looking. It's a fashion statement.