[newppc]

Interesting move. Of course makes sense to consolidate offices for efficiency, but seems they're losing a few things:

- Staying true to their roots where they were founded

- Having HQ's across time zones

- Being in the heart of NYC for advertising company connections

- Newport Beach is expensive real estate

Only reasons I can think of them needing to do this:

* If they're going to poach more Taco Bell employees and don't want them to have to move across state lines

* Poaching from the other chains

* Innovation b/c...SoCal?

* Purely for the benefit of the C-suite