[spooneybarger]

Well that really depends on your product and other factors...

are you running lots of advertising like banners that people might see and then later search on to find out more? i've seen that push bounce rates up to 90% in the past.

[1va]

Wait, maybe I'm misunderstanding you, but you've found that having people explicitly searching for you increases your bounce rate? Wouldn't those people be less likely to bounce? Your site is literally what they were looking for (even if they are disappointed when they arrive).

For what it's worth, while there are some visitors explicitly looking for my site, most are coming in from long tail search queries (and those are the ones that tend to bounce).

I'm just wondering if 75% bounce rate is something to worry about. My gut feeling is that this is too high. In most other sites I've worked with this was more in the 35 to 45% range, but those were entirely different businesses.

[spooneybarger]

yes, people explicitly searching can increase your bounce rate... you run a banner ad, it teases people about your product, they dont click. later, after seeing it a few times, they eventually search on your product, end up at your site, see what it is all about and move on.

an e-commerce company i did work for saw that happen on numerous occasions.