[Chronos309]

Ok, beautiful and highly optimized code needs to be a standard in my opinion. If it is genuinely well written, it simultaneously teaches new comers good habits (implicit training), and makes future modifications that much easier. These are time savers. Time is money. It is a money saver.

Conclusion: Beautiful and optimized code is a money saver.

One addendum: Optimized code results in a performant application. This means you are better than a competing product that accomplishes the same thing but at a slower speed. You've maybe heard: 'performance is a feature' for this reason. This, one COULD argue, is a direct money maker.

You can then tack on words like 'slick', 'snappy', etc. to your list of descriptors.

[slededit]

The problem is beauty is in the eye of the beholder. I've been around long enough to see a few cycles of "best thing ever" -> "never do this". Each time massive disruptive changes were done to the code base, and each time they were simply ripping out last cycle's fad.

Certainly there are new things under the sun, but one should try and be respectful of what has come before. It wasn't all crap.

[dent9876543]

Your response kinda makes the point the article was trying to make.