[zgramana]

You can explain Apple’s problems with a much simpler albeit banal reason: its sheer size. It has grown massive.

They took over the old Sun campus in Sunnyvale while the UFO was under construction, and shortly thereafter the word was that those teams would be remaining there long term as the HQ was already overbooked. Apple also bought up a lot of space in San Jose a couple of years ago.

Apple pioneered small and fast teams of veterans. But it doesn’t scale well to this size. It’s a challenge to effectively coordinate hundreds (thousands?) of teams building various integrated hardware, software, and service components.

[gowld]

Nothing screams "Apple" as much as a perfectly designed, elegent beautiful, device (campus) that is underpowered and unsatisfactory on launch day, requiring a bunch of external attachments to make it useful outside of the demo use case.